DAHOV Performs at MACEOO’s Flagship Store Opening at ARIA Las Vegas

MACEOO unveiled its 5,500-square-foot flagship at ARIA following a reported $2.7 million renovation. Designed as an immersive luxury retail destination, the boutique combined fashion, art and entertainment through dramatic interiors, bespoke fragrance experiences, custom tailoring and distinctive installations—including its monumental blue lion.

DAHOV brought live drumming into the center of the opening celebration, performing inside the boutique as invited guests experienced the new flagship environment. His performance connected the energy of live entertainment with MACEOO’s bold visual identity and experiential approach to luxury menswear.

The evening brought DAHOV together with MACEOO founder, CEO and designer Mehdi Raad and Ricci Lopez, the brand’s retail and creative director and partner. A prominent figure in the Las Vegas fashion industry, Lopez built his luxury-retail career working with internationally recognized names including Gianni Versace, Hervé Léger, Dolce & Gabbana and Hugo Boss, while also styling celebrities and cultural figures.

The flagship opening marked the beginning of a close friendship and continuing creative relationship between DAHOV and MACEOO. What began with one performance at ARIA developed into additional collaborations connecting music, fashion and visual presentation across the Las Vegas Strip.

DAHOV’s relationship with MACEOO would later extend beyond live events through custom fashion, branded creative work and visual displays associated with the artist’s signature drums and performance identity. The ARIA opening remains the moment that introduced the two creative worlds and set that ongoing collaboration in motion.